How To Create a Psychic Website

If you’ve been wondering how to create a psychic website that attracts the right clients and reflects your unique spiritual gifts, you’re in the right place. In today’s digital world, having an online presence is essential for building your psychic business and connecting with people who are seeking guidance. A well-designed website not only showcases your services but also helps establish trust and credibility with your audience. Whether you’re offering tarot readings, psychic medium services, or energy healing, your website is your virtual storefront and it’s time to make it shine.

In this guide, we’ll walk you through every step of the process, from defining your niche to launching your site and promoting it to your ideal clients. Let’s dive in and get your psychic website up and running!

Why Every Psychic Needs a Website

In today’s digital age, having a website is essential for any professional psychic. It’s not just about having an online presence it’s about establishing a credible, trustworthy brand that reflects your unique gifts and expertise. A well-crafted website serves as your digital business card, available 24/7 for potential clients to learn about your services, read testimonials, and book readings.

Here are the top benefits of having a website as a psychic:

1. Building Credibility

A professional website instantly boosts your credibility. In a world full of online services, people are looking for someone they can trust. A clean, well-designed website with clear information about your services, background, and approach helps establish you as a serious and legitimate psychic.

2. Reaching a Wider Audience

Your website allows you to reach people beyond your local area. Whether you’re offering in-person readings or virtual sessions, your website makes it easy for people across the globe to find you. With SEO optimization, you can attract a continuous flow of traffic from individuals actively searching for psychic services.

3. Offering Online Readings

A website opens up the opportunity for you to offer online readings whether through live video, email, or chat. This flexibility not only helps you serve clients in different time zones but also gives you the ability to build an online community. Offering online sessions means that clients don’t have to be physically present, making your services more accessible and convenient.

In short, a website is a powerful tool that helps psychics grow their businesses, reach more clients, and enhance their reputation. With the right strategy, it can become a key platform for offering your services, building lasting connections, and growing your practice. Let’s begin your journey to building a website that reflects your unique gifts and helps your spiritual business grow.

Step 1: Define Your Niche and Services

Before you dive into designing your website, the first and most important step is knowing exactly what you offer and who you’re offering it to. The psychic and spiritual services industry is broad, so having a clear niche helps you stand out and attract clients who are looking specifically for what you provide.

What Is a Psychic Niche?

Your niche is the specific area of psychic or spiritual work you specialize in. This could be:

• Tarot or oracle card readings
• Mediumship or spirit communication
• Astrology or numerology
• Energy healing (e.g., Reiki, chakra balancing)
• Past life readings or spiritual coaching
• Dream interpretation or intuitive guidance

Each of these attracts a different type of client, with different expectations and needs. When you focus on a particular niche, it’s easier to tailor your message, content, and services to resonate deeply with the right audience.

Why Niche Down?

Trying to be everything to everyone often results in attracting no one. But when you clearly define your niche:

• You appear more credible and experienced in that area
• Your marketing becomes more focused and effective
• Clients are more likely to trust you as a specialist
• You can charge more for specialized expertise

It’s okay if you offer more than one type of reading, but start by focusing on what you’re best at or most passionate about. You can always expand later.

Define Your Core Services

Once you’ve chosen your niche, clearly outline the specific services you’ll offer on your website. Think in terms of packages or sessions that a potential client can easily understand and book. For example:

• 30-Minute Tarot Reading for Love & Relationships
• Full Natal Chart Astrology Reading (60 Minutes)
• 1-on-1 Spiritual Coaching – Monthly Package

Be clear about what each service includes, how long it lasts, and what the client can expect to receive. This sets expectations early and builds trust.

Pro Tip:

If you’re not sure what to offer, start small. Offer one or two focused services and refine them based on client feedback. Simplicity is often more effective than an overwhelming list of options.

Step 2: Choose a Domain Name and Hosting Platform

Once you’ve defined your niche and services, the next step is to choose a domain name and a reliable hosting platform. Think of your domain as your spiritual storefront, and your hosting as the land it sits on. Both are foundational to building a professional psychic website.

How to Choose the Right Domain Name

Your domain name is your web address what people type in to find your site (e.g., www.YourPsychicName.com). It’s also one of the first impressions you’ll make, so make it count.

Tips for Choosing a Domain Name:

• Keep it simple and memorable: Short, easy-to-spell names are best.
• Use your name or niche: If you’re a personal brand, try something like PsychicAngela.com or ClarityWithCassie.com. If you focus on a specific service, consider TarotWithTina.com or DivineEnergyHealing.com.
• Avoid numbers or hyphens: These often confuse people or look less professional.
• Use a .com if possible: It’s the most widely recognized and trusted domain extension.

If your preferred name is already taken, try slight variations add a word like “readings,” “guidance,” or “spiritual” to make it unique.

Choosing a Hosting Platform

Web hosting is the service that stores your website files and makes them accessible online. Without hosting, your website can’t go live.

Top Hosting Options for Psychic Websites:

• HostArmada – Offers fast load speeds, free daily backups, and strong customer support. Great for psychics who want a secure and stable WordPress hosting experience.
• HostPapa – A Canada-based hosting provider that’s ideal for small businesses. It includes free domain registration, SSL, and 24/7 support, making it a solid choice for beginners.
• Webnode – An easy-to-use website builder and hosting platform in one. Perfect if you want a simple, drag-and-drop builder without dealing with complex setups.
• GreenGeeks – An eco-friendly hosting solution with strong performance and security. A good fit for spiritually conscious users who also value sustainability.
• Scala Hosting – Offers managed WordPress hosting, strong security features, and great scalability. Ideal if you plan to grow your site over time or add more advanced features later on.

What to Look For in a Hosting Platform:

• Ease of use: Especially if you’re not tech-savvy.
• Uptime reliability: Your site should stay online 99.9% of the time or more.
• Customer support: Look for 24/7 support in case you run into issues.
• Scalability: You want a host that can grow with your business.

Pro Tip:

If you’re planning to use a website builder like Wix or Squarespace, you won’t need to purchase separate hosting they handle it for you. If you’re using WordPress.org, you’ll need to buy both domain and hosting, but you’ll have more flexibility and control.

Step 3: Select the Right Website Builder or CMS

Now that you’ve secured your domain and hosting, it’s time to build your website. The platform you choose called a website builder or content management system (CMS) will determine how easy it is to design, update, and grow your site.

Whether you’re a tech beginner or more experienced, the key is choosing a platform that fits your comfort level and business goals.

What Is a Website Builder or CMS?

A website builder or CMS is the tool you’ll use to create and manage your website content without needing to write code. It’s what turns your vision into a functional, live site.

Top Website Builders for Psychic Websites

Your website is the foundation of your online psychic business. The right platform can make it easier to create, customize, and grow your digital presence without unnecessary stress. Below is a detailed comparison of top website builders and hosting platforms for psychics, based on ease of use, features, and value.

1. Webnode

Best for:
Psychics who want a fast, no-code solution to launch a clean, professional site.

Skill level:
Beginner – No tech skills required

Pros:

• Easy drag-and-drop builder
• Multilingual support for global clients
• Hosting included
• Free plan available to test before committing

Cons:

• Limited customization for advanced users
• Fewer third-party integrations than WordPress-based platforms

2. HostArmada

Best for:
Psychics who want a fast, secure WordPress-based website with long-term scalability.

Skill level:
Beginner to Intermediate – Some WordPress knowledge helps

Pros:

• Excellent speed and uptime
• Free domain, SSL, and backups
• Great support team for WordPress users
• Affordable pricing with scalable plans

Cons:

• No built-in drag-and-drop builder (you’ll use WordPress or similar tools)
• Requires a bit of a learning curve for total beginners

3. HostPapa

Best for:
Beginners who want all-in-one hosting with built-in site builder tools.

Skill level:
Beginner – Easy setup with optional builder

Pros:

• User-friendly website builder included
• Free SSL, domain, and email
• Good customer support
• Affordable for startups

Cons:

• Fewer advanced customization options
• Design templates may feel slightly dated

4. GreenGeeks

Best for:
Eco-conscious psychics looking for a high-performance, sustainable platform.

Skill level:
Intermediate – Works best with WordPress or similar CMS

Pros:

• 300% green energy match
• Strong performance and speed
• Daily backups, SSL, and email included
• Good WordPress integration

Cons:

• No built-in visual site builder
• Slightly higher renewal rates

5. Scala Hosting

Best for:
Psychics who plan to grow their site with advanced features and need strong security.

Skill level:
Intermediate to Advanced – Best for those familiar with WordPress or managed hosting

Pros:

• Highly secure with proprietary SShield protection
• Scalable hosting plans
• Managed WordPress hosting available
• Free site migration and backups

Cons:

• Not beginner-friendly out of the box
• No drag-and-drop builder (WordPress needed)

Step 4: Design a Spiritually-Aligned Website Layout

Your website isn’t just a place to list services it’s an energetic extension of your spiritual practice. A well-designed, spiritually-aligned layout helps create trust, comfort, and a sense of connection with your visitors the moment they arrive.

This step is all about blending aesthetics with clarity, so your site feels both welcoming and professional.

1. Reflect Your Spiritual Brand

Start with a visual style that aligns with your unique energy. Think about how you want people to feel when they visit your site calm, inspired, safe, uplifted?

Key design elements to consider:

• Color palette: Soft tones like purples, blues, golds, and earth tones are often associated with spirituality and calm. Choose 2–3 primary colors that reflect your energy.
• Fonts: Use clean, readable fonts for body text, and pair them with a slightly more stylized font for headings (but avoid anything too hard to read).
• Images and symbols: Use high-quality images of yourself, your tools (e.g., tarot cards, crystals), or natural/spiritual imagery. Avoid generic stock photos that feel impersonal.

💡 Pro tip: Use sacred geometry, moon phases, or subtle mystical icons to reinforce your spiritual vibe without overwhelming the design.

2. Keep the Layout Simple and Intuitive

No matter how beautiful your site is, it needs to be easy to use. Your goal is to guide visitors smoothly toward booking a session or learning more about your offerings.

Must-have layout features:

• Clear navigation menu at the top (e.g., Home, About, Services, Book a Reading, Contact)
• Visible call-to-action (CTA): Include buttons like “Book a Session,” “View Services,” or “Contact Me” prominently on every page
• Homepage structure: Start with a welcoming headline, followed by a brief intro, your core services, a testimonial, and a CTA

Example layout flow for your homepage:

1. Hero section (headline + image + CTA)
2. Short “About Me” blurb with a photo
3. Services preview with buttons to learn more
4. Client testimonial or spiritual quote
5. Booking or contact section

3. Make It Mobile-Friendly

More than half of your visitors will likely come from mobile devices. If your site doesn’t look good on a phone or tablet, they may leave before reading a word.

Choose a responsive design theme or template that automatically adjusts for different screen sizes. Most builders like Wix, Squarespace, and WordPress offer this by default but always test it yourself before publishing.

4. Create a Consistent Vibe Across All Pages

Use the same colors, fonts, and tone across every page so your site feels unified and intentional. Consistency builds trust and makes your site feel more professional.

• Use your logo or name in the same style across headers and footers
• Stick to your chosen color palette on buttons, links, and backgrounds
• Keep your writing tone consistent whether it’s warm and mystical, grounded and direct, or nurturing and soft

Final Thought

Your psychic website should feel like an extension of your sacred space. It doesn’t need to be flashy it needs to be authentic, calming, and clear. Design with purpose, and your ideal clients will feel it.

Ready to bring your services to life? Next, we’ll go over the key pages and features every psychic website should include.

Step 5: Add Key Pages and Features

Once your design is in place, it’s time to fill your website with the content that matters most. The pages you include and the features you add will shape how potential clients interact with you, understand your offerings, and decide whether to book a session.

A well-structured psychic website should be easy to navigate, answer common questions, and build trust with every click.

Essential Pages Every Psychic Website Needs

Here are the core pages your site should include, along with what to feature on each:

1. Home Page

This is your digital front door. Visitors should immediately understand who you are, what you offer, and how you can help them.

Include:

• A clear headline that describes your services (e.g., “Intuitive Tarot Readings for Clarity & Guidance”)
• A photo of you to build trust
• A short intro about what you do and who you help
• Links to your most popular services or booking page
• A call-to-action button (“Book a Reading,” “View Services,” etc.)

2. About Page

People are drawn to energy, not just services. Use this page to share your story, your gifts, and your journey as a spiritual practitioner.

Include:

• A short bio with your background and experience
• Your spiritual philosophy or approach
• A warm photo of yourself
• Any credentials or certifications, if relevant

💡 Tip: Keep it authentic. Clients are often choosing you as much as the service.

3. Services Page

Clearly list your offerings and explain what each one includes. Be specific to help clients feel confident booking.

Include:

• Service name and short description
• Duration of session (e.g., 30 or 60 minutes)
• Price (or note “Contact for pricing” if you prefer)
• A “Book Now” or “Learn More” button under each service

If possible, use simple icons or images to visually separate each offering.

4. Booking Page

Make it easy for people to schedule time with you. Avoid email-only booking clients want a smooth, instant process.

Options to use:

• Booking tools like Acuity Scheduling, Calendly, or built-in tools from Wix/Squarespace
• Include calendar availability, time zone settings, and payment options
• Optionally, collect info like preferred focus (e.g., love, career, general reading)

💡 Pro tip: Automating your scheduling frees you up to focus on your work and reduces no-shows.

5. Testimonials Page (or Section)

Social proof builds trust. Share kind words from clients you’ve helped (with permission).

Include:

• First name and general location if allowed (e.g., “Maria, California”)
• The specific outcome or benefit they got from the session
• Video or photo testimonials (optional, but powerful)

You can also scatter testimonials across your Home or Services pages for added impact.

6. Contact Page

Even with a booking system, some visitors may want to reach out with questions.

Include:

• Contact form
• Your email address
• (Optional) phone number or WhatsApp link
• Links to your social media profiles

Keep it simple and friendly. Let visitors know you’re open to questions or collaborations.

Bonus Features to Consider

• Blog: Great for sharing insights, spiritual tips, or energy updates and helpful for SEO.
• FAQ Section: Preemptively answer common questions about how your sessions work, what to expect, or your rescheduling policy.
• Email Signup Form: Offer a free guide or reading tip to build your email list.
• Live Chat Widget: Let visitors message you in real-time (optional, but helpful if you’re often online).

Final Thought

Each page on your psychic website serves a purpose: to inform, connect, and guide potential clients toward working with you. Keep things clear, honest, and aligned with your energy and your site will do the talking for you.

Up next, we’ll cover how to optimize your website for SEO, so people can actually find your beautiful site on Google.

Step 6: Optimize Your Website for SEO

It doesn’t matter how beautiful your website is if no one can find it, it won’t help your business grow. That’s where SEO (Search Engine Optimization) comes in.

SEO is the process of making your website more visible on Google and other search engines. When done right, it helps people who are actively searching for spiritual guidance or psychic readings discover your services organically.

Here’s how to start optimizing your psychic website even if you’re not tech-savvy.

1. Use Keywords That Your Ideal Clients Are Searching For

Start by identifying phrases your potential clients might type into Google these are called keywords.

Examples for a psychic website:

• “online tarot reading”
• “psychic medium near me”
• “how to get clarity in love life”
• “intuitive energy healing sessions”
• “how to create a psychic website” (like this post!)

What to do:

• Use tools like Ubersuggest, Google Keyword Planner, or even Google’s autocomplete to find relevant keywords.
• Naturally include these keywords in your page titles, headings, and body content especially on your Home, Services, and Blog pages.

💡 Tip: Don’t stuff your content with keywords. Focus on sounding natural and helpful.

2. Write Compelling Page Titles and Meta Descriptions

Every page on your site should have a unique title tag and meta description these are what show up in search results.

Example for a Tarot Reading Page:
Title: Online Tarot Readings for Love, Career & Clarity | MysticLuna
Meta Description: Get intuitive tarot insights from a trusted psychic reader. Book your online session today for guidance and peace of mind.

Most website builders (WordPress, Wix, Squarespace) allow you to customize these easily.

3. Use Headings to Structure Your Content

Break your content into sections using heading tags (H1, H2, H3, etc.). This helps Google understand your content—and helps your visitors skim and read easily.

• Use one H1 tag per page (usually the main title)
• Use H2s for main sections, and H3s for sub-sections under them

4. Add Internal and External Links

Link to other relevant pages on your own site (internal links) and occasionally to trusted outside sources (external links).

Example:

• Link from your Home page to your Services or About pages
• Link from a blog post to your booking page

Internal links help search engines crawl your site more effectively, while external links boost credibility.

5. Optimize Your Images

Large images can slow down your website hurting both SEO and user experience.

Make sure to:

• Compress images before uploading (use tools like TinyPNG)
• Use descriptive alt text (e.g., “Psychic medium holding tarot cards”) to improve accessibility and search visibility

6. Create a Blog with Valuable Content

Blogging regularly helps your website rank for more keywords and builds trust with potential clients.

Great blog ideas for a psychic website:

• “What to Expect During Your First Tarot Reading”
• “The Spiritual Meaning of Angel Numbers”
• “How to Prepare for an Intuitive Healing Session”

Keep posts educational, personal, and aligned with your niche.

7. Make Your Site Mobile-Friendly

Google prioritizes mobile-optimized sites in search rankings. Make sure your website looks great and loads fast on phones and tablets. Most modern builders offer responsive design just test it yourself to be sure.

8. Submit Your Site to Google Search Console

This free tool helps Google index (recognize) your website and alerts you to any issues.

Steps:

• Go to Google Search Console
• Add and verify your site
• Submit your sitemap (your builder or plugin should provide this)

Final Thought

SEO might sound technical, but it’s really about making your website more helpful, clear, and discoverable. A few small tweaks done consistently can help your ideal clients find you when they need your guidance most.

Step 7: Integrate Social Media and Email Marketing

Building a psychic website is only the beginning now you need to connect with your audience consistently. Social media and email marketing are two powerful tools that help you nurture relationships, share your wisdom, and gently guide people toward booking your services.

Let’s explore how to integrate both into your website and overall business strategy.

1. Why Social Media Matters for Psychic Businesses

Social media is where people hang out, seek inspiration, and explore spirituality. By showing up regularly, you stay top-of-mind and build trust with potential clients even before they visit your site.

Popular platforms for psychics:

• Instagram: Great for sharing intuitive messages, card pulls, behind-the-scenes glimpses, and Reels
• Facebook: Ideal for live readings, groups, and building a spiritual community
• TikTok: A growing platform for short, impactful content like daily readings or spiritual tips
• YouTube: Perfect for longer-form content like readings, tutorials, or spiritual guidance

How to Integrate Social Media Into Your Website

• Add social icons to your header or footer (make them easy to find but not distracting)
• Embed your latest posts or feed using your website builder’s social widget
• Include links to follow you on your About and Contact pages
• Use call-to-actions like: “Follow me for daily insights” or “Join me live every Friday on Instagram”

💡 Tip: Keep your handle consistent across platforms so you’re easy to find (e.g., @MysticLunaReadings).

2. Build an Email List You Own

Unlike social media, your email list is a direct line to your audience. You control it, and it isn’t affected by algorithm changes. It’s one of the most powerful tools for building lasting relationships with clients.

Why Email Marketing Works

• It’s personal—you show up directly in someone’s inbox
• It’s reliable—you can share updates, offers, and content on your schedule
• It builds trust and loyalty over time

How to Start Your Email List

1. Choose an email marketing platform like:
   • MailerLite (great for beginners)
   • ConvertKit (great for creators)
   • Mailchimp (widely used and beginner-friendly)
2. Offer a freebie (lead magnet) to encourage sign-ups:
   • A free “mini-reading”
   • A downloadable guide (e.g., “5 Signs You’re Experiencing a Spiritual Awakening”)
   • A weekly astrology or tarot newsletter
3. Embed your sign-up form:
   • On your homepage
   • In your blog sidebar or footer
   • As a pop-up (use sparingly and respectfully)

💡 Pro tip: Use clear and comforting language on your form like “Join my sacred circle for weekly guidance and exclusive offers.”

What to Email Your Subscribers

Once people join your list, don’t leave them hanging. Stay in touch with valuable, authentic content:

• Weekly or biweekly spiritual tips or insights
• Full moon or seasonal energy forecasts
• Updates on new offerings or openings for readings
• Stories from your path (to build connection)
• Occasional offers, discounts, or events

Final Thought

Social media helps you attract and engage your audience, while email helps you deepen that connection. Together, they create a flow of energy that supports your online presence and grows your spiritual business organically.

In the next step, we’ll guide you through setting up secure and seamless payment options, so your clients can easily book and pay for your services with confidence.

Step 8: Launch and Promote Your Website

You’ve put in the hard work to design and optimize your psychic website now it’s time to share it with the world! Launching and promoting your website properly will help you attract the right clients and build your online presence.

This step is all about making noise, building excitement, and ensuring your website is seen by those who will benefit from your services.

1. Pre-Launch: Build Anticipation

Before your official launch, start building excitement and anticipation around your website. This sets the stage for a successful introduction and makes your audience feel like they’re part of something special.

How to prepare:

• Announce the launch date on your social media and email list. Create a countdown or teaser posts to build buzz.
• Offer early bird specials or exclusive offers for those who sign up or book early.
• Share behind-the-scenes content about the process of building the site (e.g., choosing colors, design elements, etc.) to engage your followers.

2. Launch Day: Make a Big Splash

Launch day is your moment to make an impact. Aim to have multiple channels working together to announce your site to the world.

How to launch effectively:

• Send an email announcement to your subscribers with a link to the new website. Highlight what’s new and how it benefits them (e.g., easier booking, new services).
• Post on social media with eye-catching visuals, such as a promotional video or a graphic showcasing your new site. Include a clear call to action like “Check out my new website and book your first reading!”
• Host a live event on Instagram, Facebook, or YouTube to celebrate the launch. Offer a free mini-reading or a Q&A session to engage your audience.

3. Post-Launch: Keep the Momentum Going

Your website launch is just the beginning. You need to keep promoting it so people can find it and continue coming back.

Ongoing promotion ideas:

• Use SEO (as discussed in Step 6) to ensure your site ranks higher on search engines. Keep creating fresh blog content to draw in new visitors.
• Leverage partnerships with other spiritual or wellness practitioners. Collaborate on social media, blogs, or even joint events to broaden your reach.
• Post regularly on social media with helpful tips, behind-the-scenes moments, or client testimonials. Keep your followers engaged and let them know you’re there for them.

💡 Pro tip: Set a schedule to check your website’s performance (e.g., monthly) using Google Analytics, so you can adjust your promotion strategies as needed.

4. Engage with Your Audience

The launch is only successful if you keep engaging with your visitors. Your website is an ongoing relationship, not a one-time event.

Ways to keep engagement high:

• Respond to emails and comments promptly to build relationships with potential clients.
• Offer special promotions or discounts from time to time to encourage people to return and book again.
• Ask for feedback on your website from clients to improve and fine-tune their experience.

5. Use Paid Advertising (Optional)

If your budget allows, consider using paid ads to give your website an extra push. Ads can help bring new visitors to your site and attract your ideal clients.

Effective options:

• Facebook/Instagram Ads: Promote a free offering, like a “Free 15-Minute Intuitive Reading” to generate leads.
• Google Ads: Target specific keywords that relate to your services (e.g., “psychic readings online”).

💡 Tip: Start small with paid ads and monitor performance. Increase your budget on the ads that bring in the most qualified leads.

Final Thought

Launching and promoting your psychic website is a process. It’s not just about having a beautiful site it’s about creating a connection, building trust, and engaging with your audience. Keep the energy flowing by consistently sharing valuable content and offering your expertise.

Congratulations on getting your psychic website live! From here on out, focus on nurturing the relationships you’ve built and growing your online presence.

Conclusion + Call to Action

Building a psychic website isn’t just about creating a space on the internet it’s about crafting a digital home that reflects your energy, connects with your audience, and makes it easy for potential clients to find and book your services.

By following these steps, you’ve not only learned how to create a psychic website that looks good but also one that functions effectively. From defining your niche to optimizing for SEO, integrating social media, and launching with purpose, you’re now ready to shine in the online world.

Take Action Now!

Don’t wait for the “perfect moment” to launch start today. Even small steps, like choosing your domain name or picking a website builder, can move you closer to your goal. Remember, every psychic journey is unique, and your website is an extension of your path.

Here’s your next move:

• Start building: If you haven’t yet, begin by choosing your website builder and domain.
• Take it one step at a time: If any step feels overwhelming, break it down and tackle it piece by piece.
• Seek support: If needed, consider working with a web designer or SEO expert to help bring your vision to life.

Your energy and gifts deserve to be shared with the world, and a well-crafted website will make that happen.

Ready to take the next step?
If you’re feeling inspired and ready to create a meaningful, impactful psychic website, begin now. Trust the process, stay consistent, and most importantly, stay aligned with your purpose.

Need help getting started? Contact me today for personalized guidance on building a spiritually-aligned website that attracts your ideal clients. Let’s make your vision a reality.